MANILA, Philippines — In order to serve Filipinos better, President Benigno Aquino III announced today the launch of a loyalty/rewards program for the hundreds, if not thousands, of its supporters during a press conferences held at Malacañang.
“I am proud to introduce Noynoy’s Comprehensive Assistance Rewards Delivery Program or NOYCARD,” said Aquino. “This is one of the requests that I mentioned the other day that I will be making to the people to manifest their support for this administration.”
Similar to the previously introduced Pantawid Romansa Card, the NOYCARD is the Aquino administration’s citizen loyalty program that rewards members with points every time they use it in various government office transactions. The points earned can be used to redeem members only rewards such as priority processing of documents at the National Statistics Office (NSO), to a special birthday song performed by the staff of your local Land Transportation Office during your driver’s license renewal.
Aside from reward points, the IC-chip equipped NOYCARD also offers numerous members-only privileges, or “yellow perks” such as special discounts on rice purchases to priority services from various government agencies.
“Wala pa rin bang kuryente sa inyong lugar?‘ Aquino asked hypothetically. “Mangyari lamang na banggitin sa customer service representative ng Meralco na kayo ay isang NOYCARD holder, at wala pang sampung minuto ay darating na si Department of Energy (DOE) Secretary Jericho Petilla upang ibalik ang serbisyo ng kuryente sa inyong lugar.“
Cardholders can also use the NOYCARD to avail of special monthly financial advice from the secretary of the Department of Budget & Management (DBM), Florencio “Butch” Abad.
“Mr. Abad will be available 24/7 to premium members for precious tips regarding their financial problems,” explained Aquino. “Think of him as your personal “Perk Barrel Advisor.”
Malacañang is still ironing-out the details and mechanics on how to become a member, but Aquino did reveal that knowing Virna Lisa’s Magkaisa song by heart is one of the requirements. Another would be pledging to wear yellow underwear everyday until 2016.
He added, “Sa pamamagitan nitong programang ito, lalo po nating mapaparamdam sa taumbayan na gaano natin sila kamahal.”