MANILA, Philippines — People who rely on whitening products to look “beautiful” could soon face their darkest of days if a new bill is passed into law by congress.
1Kayumanggi Party-list Rep. Tina Maria Purisima filed House Bill 6021 seeking to halt the incessant desire of Filipino women to be white, thinking that a lighter complexion is better than their natural born tone.
The bill aims to empower women and change their wrong perception on what is attractive and beautiful. The bill also seeks to hold accountable companies or entities that peddle whitening products, who are also culprit of false advertising.
“I’ve tried everything, you name it! Gluta this gluta that! CY Gabriel, Chin Chan Su, Papaya soap, Papaya dance, & tawas, pero wala pa rin (but still nothing)!!!” says Charito Sardual, an avid user of whitening products who gave up hope after 30 years. “Pati Liwayway Gawgaw hindi tumatagal!”
Another user who was not satisfied with her products offered her two cents, “There is no way I’ll be white in 6 weeks, let alone 7 days! “
“I’ll never look like Marian!” cried another.
Rep. Purisima says that the plight of these women are her inspiration for writing the bill.
If passed into law, all whitening products in the form of cream, lotion, soap, powder, oil, that contains, but not limited to, glutathione, papaya extract, lactic acid, DHA, cucumber, glycerol and multiple variants of exfoliants will be banned.
“Pushers”, as what Rep. Purisima refers to the seller, would face imprisonment of not less than 6 years and a minimum fine of five hundred thousand pesos.
As for the “users”, Purisima says that first time offenders would be given a stern warning together with a seminar on the merits of being Filipino, as well as a lesson on the true meaning of beauty. Second offenders would be arrested and brought to a special facility to be forcibly ‘”dewhitened”. Purisima promises that there would be no third offenders.
When asked how authorities will be able to determine offenders, she was quick to point out that “users” typically whitens their face only and as such, other body parts such as their neck, shoulders, hands and feet are still “not white”.
“When the face is white as pearl, and the ears are not, there is grounds for suspicion already,” said the lawmaker.
Purisima cites mainstream media as one of the perpetrators for the brainwashing of the masses; saying that celebrities convey the false pretense of white beauty. “TV shows and movies, such as Star Wars depicts being dark as bad. Do we want our kids to accept this stereotype?” asked Purisima.
“Well, sumikat ka nga (you did became famous) and I’m sure you’re loving your life now,” said another disgruntled costumer sarcastically after watching the TV commercial below.